From the monthly archives:

January 2008

Prevention vs. Cure

January 31, 2008

In college I earned a Bachelors in Psychology. On the surface, it is the most ubiquitously useless degree you can earn. In reality, I learned things about human behavior that I have been able to apply since the day I learned them, to nearly ever facet of my life, including business. I make this [...]

Read the full article →

A Consultant’s Greatest Weapon

January 29, 2008

If you are a consultant or aspire to be one, one of the greatest assets you can bring to bear for your clients is the ability to deliver fresh, good ideas that are relevant to their business. Your ideas may not be entirely new to you, but they often will be to your customer. [...]

Read the full article →

Finding a Great Consultant

January 25, 2008

Early and often when starting a business it can be advisable to seek outside counsel. Hiring the professionals who know how to do what you don’t can make the difference between success or failure very quickly and the cost of hiring them should be a part of your business plan. The obvious help we run [...]

Read the full article →

Marketing vs. Advertising

January 23, 2008

Understanding the difference between marketing and advertising is fundamental to any business owner but it’s surprising how few really know the difference.
Marketing is really a process, often a campaign which is intended to drive awareness of products, services and brands. Marketing is incredibly deep in it’s detail and subtelty, a combination of science (demographics, psychology, [...]

Read the full article →

Entreprenurial Marketing

January 22, 2008

Unfortunately it’s not enough to come up with great ideas and then build them. We have to actually get out there and tell people about our service, business or product too if we ever expect them to buy. When we start we envision great ad’s from the likes of Budweiser, Coca-Cola and others, and recognize [...]

Read the full article →

Good Technology or a Good Idea

January 17, 2008

According to a recent article in Forbes, good ideas are more valuable than good technology.
That’s not to say that if you are an upstart company you should skimp on technology, but if you’re planning to get venture capital or expect a quick acquisition, a good idea is more significant. The fact remains that technology [...]

Read the full article →

Too Many Ideas?

January 15, 2008

I stumbled across this post on Behance recently which rather unfairly characterized idea generation in the following quote which first appears on the page:
“Idea generation is an addiction… an engaging, brain-spinning indulgence that must be practiced in moderation.”
That sounds downright fascist to me.
After reading the post a few times I think the intent [...]

Read the full article →

How To Kick-Start Your Creativity

January 14, 2008

It makes me laugh every time I hear someone say they are not creative or never have any good ideas. I think the real issue is that the don’t recognize their own creativity. Often, the best ideas are not some completely original, brand new “thing.” Rather, they are variations on a theme, a new take [...]

Read the full article →

Assessing Ideas

January 12, 2008

When the flood of ideas for businesses starts to hit you, and if it hasn’t already it eventually will, you will be tasked with determining which ones to tackle. Getting through that process will be trying at times so here are a few suggestions to make it easier.
1) Remember not all ideas are good ones [...]

Read the full article →

← Previous Entries