Up to this point we have still existed in a bit of a cloud. We had fun brainstorming an idea or two, and got through the work of defining that the idea we like best. In looking at the market we now get to figure out whether or not everyone else will take to our …Read More

I’ll start with a confession. “Define” is not my favorite part of the process because we jump from freely associating (fun) to analyzing our idea in much greater detail which feels more like work. Define is also tough because it is the first step at which an idea we think might be a winner can …Read More

I come up with new ideas almost everyday, many of them out of the blue, yet don’t get side tracked from the ideas I’m actively working on. Lets do a deeper dive to better understand where those ideas come from and how to keep focus. Along the way, be sure to capture your ideas in …Read More

This week I have decided to do a “mini-course” on the lifecycle of an idea. Undoubtedly there are those for whom the lifecycle might look a little different but generally this should provide you with a framework for what the process really looks like. Each day we’ll do a deep dive into one of the …Read More