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HIGHLIGHTS:
- If you want to leave your day job to start your business here’s what you should be learning while you’re still there (2:30)
- Location Based Marketing For Dummies Announcement (8:15)
- The key challenges Aaron has seen at multiple companies (10:30)
- How to scale your employee base without hiring a lot of people (11:50)
- What you need to know about raising Capital (VC, Angel Funds, etc…) (12:29)
- If you’re entering an industry and your 18+ months behind your competition, boot strapping it might not work (13:50)
- If you get capital how to know what you should pay yourself (16:45)
- How to grow your employee base without having to hire a lot of people (19:59)
- The questions YOU need to ask if you’re looking at joining a startup (25:30)
- Avoiding common new-business mistakes and why you should trust your instincts (27:45)
- How to use Location Based Marketing for your business, particularly for building loyalty with your customers and creating emotional engagement (30:50)
- Aaron’s key characteristics of entrepreneurs: Focus, getting your hands dirty, networking without being a social-butterfly (34:25)
RELATED LINKS:
- Quick and Dirty Podcast
- Mike Schneider : @SchneiderMike
- FourSquare
- Gowalla
- Discussion with Chris Brogan at CES
- Yelp
- Shopkick
- FoodSpotting
Relentless Business is Edited by Jay Rogers, Editor.
About Scott Ellis