If you’re not familiar with the phrase “the cobblers children have no shoes,” it’s often used to describe professionals in any industry who are so busy with their client work that they don’t apply their professional skills to their own business.
The web developer with no website.
The SEO expert who doesn’t rank well in Google for their own name or business name.
The copywriter with no blog.
You get the idea…
I’ve fallen prey to this situation before, and I know a significant number of you have, too. Many of you are there now.
If it’s you, I’ve got bad news:
Being so busy with client work that you don’t take care of yourself is no excuse, period.
My business is growing fast, and I’m looking for designers to bring on board. Last week, I went through a list of designers provided by a friend whose recommendations I trust because she has worked with all of them at one time or another.
As I was doing research on the 20 mobile/web designers she gave me, only 4 have current portfolios online.
That means 16 had no site or portfolio, a very incomplete website, or one so horribly out-of-date that the work on display is anything but current.
I won’t call a single one of those 16 because if you won’t take care of yourself, I have no reason to believe you’ll take care of me or my clients.
Taking care of yourself is the best way to prove that you know what you’re doing and are trustworthy.
And, if trust isn’t enough of a reason for you, remember this the next time you blow off working on your own stuff:
You are also competing with people who aren’t using that excuse, missing opportunities to gain new clients, raise your prices, and selecting the projects you want, rather than taking anything that comes along.
Consider this your Monday morning kick in the ass.
Make no mistake, I’m in this with you, but it’s getting fixed on my end. How about yours?
I rebuilt my website using the same processes I use with my clients (note: site re-launched early Dec 2013), so I empathize with how hard it is to focus on yourself. But, I’m inviting you to join me by taking the initiative to stop making excuses and dig in.
Don’t over think it. Just do it.
Don’t let your professional online presence scream like a 404 error: “Credibility Not Found.“
2014 is almost here. Get a head start, and make it your best year yet. Put yourself first and it will be.