Do phrases like “content strategy” make you a little nauseous? Then check this out…
I’d been reading about the Editorial Calendar Plugin on a few prominent blogs like Copyblogger and Chris Brogan.com, talking about how it’s streamlined things and how much they like it. Still, it took me a couple of months to get around to installing it (which takes all of a few seconds… sad I know).
The result… I love this plugin… but I think it’s important to tell you why and how it’s changed things on VSEllis.com.
Last weekend I went to the WishList Live conference and Stu McLaren gave a great talk about content generation and presented strategies for never running out of ideas. Fortunately, it’s been a long time since I suffered a lack of ideas; in fact I have far more ideas than I have time to write about. But, I remember a time when ideas didn’t flow so easily and I know coming up with ideas consistently is still a challenge for some.
While the calendar plugin itself won’t necessarily help you generate a lot of ideas on it’s own, once you start using it you’ll start to look at your content a little more wholistically, see the gaps in topics you need to fill in, the opportunities for recurring content themes and, most importantly, how blog posts fit together and even what order it might make the most sense for them to be published.
You may even find yourself quickly filling out the calendar with more ideas than you can write about!
The effect of the calendar for small – medium sized sites is it’s impact on getting you out of the forrest so you can see the trees.
For larger sites it’ll also help provide a broad over view of the content, topics and their timing, in addition to the workflow benefits of seeing what’s going to be published and when.
Whether you’re a start up site or a big publisher, a blog or magazine, the Editorial Calendar Plugin for WordPress is one of those “must have” plugins for your site.