Public Relations

public-relations-large

I’m far from a PR expert. So far in fact I can barely spell “PR”. And while in my role as the President of the Dallas Junior Chamber of Commerce I’ve rarely had to address the media, I still wanted to learn a little more about how to handle myself with them in the event …Read More

Learn to Simplify Your Life

As you know if you have followed this blog for any amount of time, I keep a lot of irons in the fire. And even though it has always been my desire to start my own business and work in that business full time I have continued to maintain a day job for any number …Read More

TechQuest from the Metroplex Technology Business Council

I’ve been looking forward to reporting to you on the Metroplex Technology Business Council, a new program for large tech companies in the DFW area and small businesses & entrepreneurs that has just gone live. The program is called TechQuest, and it’s a way to match up entrepreneurs, small-med businesses, grad students & professors, and …Read More

Protecting Ideas and Intellectual Property

One of the most daunting aspects of starting any kind of business for most entrepreneurs is knowing how to protect their ideas and intellectual property. There is a tendency to be borderline paranoid with sharing even the most trivial aspects of your idea so the question becomes, “How do I find the balance between protecting …Read More

Marketing Ideas For Startup’s

Archimedes and Economics

Archimedes realized that you can measure the volume of an object by measuring the amount of water it displaces when submerged. What does that have to do with business? Well, I think you can measure the value of an idea by its ability to displace, or in the more common vernacular “disrupt”, existing products, ideas …Read More

Prevention vs. Cure

In college I earned a Bachelors in Psychology. On the surface, it is the most ubiquitously useless degree you can earn. In reality, I learned things about human behavior that I have been able to apply since the day I learned them, to nearly ever facet of my life, including business. I make this point …Read More

Finding a Great Consultant

Early and often when starting a business it can be advisable to seek outside counsel. Hiring the professionals who know how to do what you don’t can make the difference between success or failure very quickly and the cost of hiring them should be a part of your business plan. The obvious help we run …Read More

Marketing vs. Advertising

Understanding the difference between marketing and advertising is fundamental to any business owner but it’s surprising how few really know the difference. Marketing is really a process, often a campaign which is intended to drive awareness of products, services and brands. Marketing is incredibly deep in it’s detail and subtelty, a combination of science (demographics, …Read More