TECHNOLOGY TRANSLATED, Making IT Makes Sense
Sometimes the simplest approach is the most effective. We all get caught up from time to time, looking for new angles, retweaking our USP (Unique Selling Proposition) and fixating on what we could be doing, rather than what we should be doing. A couple of days ago I was driving through Dallas and noticed that …Read More
If you’re in your mid-30′s or older you probably remember the Florida Orange Juice commercials, “It’s not just for breakfast anymore.” (note: I couldn’t locate an actual ad). The 6 word tag line told the story perfectly and you don’t need anything else to get the message, drinking orange juice shouldn’t be thought of as …Read More
Through all of 2009 I had 2 emails that sat in my inbox for the entire year. Not because I didn’t get to them, but because the content served as a constant reminder of what I needed to be doing and how I might do it. Both emails were from Perry Marshall. I reached out …Read More
I love pictures and as an avid photographer and all-around web guy I’ve loving seeing the incredible images people capture, though it matters little if your awesome pictures can’t be found. On the web as elsewhere, pictures help to tell the story, as well as visually break up your writing making it easier on the …Read More
Understanding the difference between marketing and advertising is fundamental to any business owner but it’s surprising how few really know the difference. Marketing is really a process, often a campaign which is intended to drive awareness of products, services and brands. Marketing is incredibly deep in it’s detail and subtelty, a combination of science (demographics, …Read More
