From the category archives:

Online Marketing

Carve Out Your Kingdom

January 4, 2010

Through all of 2009 I had 2 emails that sat in my inbox for the entire year. Not because I didn’t get to them, but because the content served as a constant reminder of what I needed to be doing and how I might do it. Both emails were from Perry Marshall. I reached out [...]

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Flickr, Search Engine Optimization and Your Images

September 21, 2009

I love pictures and as an avid photographer and all-around web guy I’ve loving seeing the incredible images people capture, though it matters little if your awesome pictures can’t be found. On the web as elsewhere, pictures help to tell the story, as well as visually break up your writing making it easier on the [...]

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How to Add Value Using Social Media

April 1, 2009

One of the most common mistakes companies/social media marketers make, especially when the yare starting, is to just blast out their marketing message over the social media channels. And while it’s fair to say that ultimately the goal is to sell, acquire new customers or otherwise expand your business, what works in print media (blasting [...]

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Marketing vs. Advertising

January 23, 2008

Understanding the difference between marketing and advertising is fundamental to any business owner but it’s surprising how few really know the difference.
Marketing is really a process, often a campaign which is intended to drive awareness of products, services and brands. Marketing is incredibly deep in it’s detail and subtelty, a combination of science (demographics, psychology, [...]

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