Through all of 2009 I had 2 emails that sat in my inbox for the entire year. Not because I didn’t get to them, but because the content served as a constant reminder of what I needed to be doing and how I might do it. Both emails were from Perry Marshall. I reached out to Perry to ask permission to repost those two emails because I really wanted to share them with you. Unfortunately I never heard from Perry on the matter and don’t want to repost them without permission.
However, the concepts were so strong I wanted to share at least that with you. Everything is paraphrased (at least reasonably so) and the content is greatly shortened but you’ll get the idea. I’ll be doing this in two separate posts so look for the related post to this one tomorrow.
As you trek into 2010 I hope you will refer to these frequently, the ideas will serve you well.
- In the land of the blind, the one eyed man is king. Find the land of the blind and be their king.
- Become a marketing maniac. Become obsessed with marketing your business and own it.
How do you go about doing that?
Find a niche that is your passion then look carefully at everything related to that industry. You’ll find plenty of them out there who don’t know squat about marketing. Look at every book, magazine, tv show (if they have them)… whatever. Then, become the marketing master of that industry.
The good news is you don’t have to look far, lot’s of industries have practitioners in them that are really good at what they do but horrible at business, marketing, technology… whatever.
Need ideas? (excerpted from Perry):
Every club you’ve been a member of…write it down.
Every political organization…write it down
Every job and career you’ve been in…write it down
Every subject you liked in school,
Every sport you played,
Every magazine you’ve ever subscribed to,
Every cause or religious organization,
Every hobby…
Now, go and be king!
