CORY MILLER, CEO of iThemes
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iThemes Established: Jan/Feb 2008
Twitter: @corymiller303
Websites:
PluginBuddy & BackUp Buddy (Plugin)
HIGHLIGHTS:
- What you don’t know about being the boss (8:15)
- Why your clients often don’t communicate well (10:00)
- Build an org chart from the start. It’ll help you see what you’ll have to do, what to outsource out of the gate and what to hire for later. (17:01)
- Collect information and analytics and actually analyze them. They will help you make better decisions. Traffic alone isn’t a key indicator, and you may not need as much as you think to be successful. (20:15)
- Permission based email is still an essential marketing tool. (22:10)
- Test your assumptions. Get your “good” product out there then make it great. Don’t waste time assuming too much because sometimes you will be wrong. (26:30)
- Just get it out there and quit the “Dusty Products.” How people behave on your site will tell you more about how to improve your business than your assumptions. (27:45)
- Why failure rarely is. (30:55)
- Why some of your best products may come from unexpected places. (45:55)
- The one question you need to ask yourself to decide if you should be an entrepreneur. (47:48)
RELATED LINKS:
Web Analytics: Woopra
About Scott Ellis
Just got around to digesting this, and it was a great listen. I like Cory’s approach to entrepreneurship — what do you want to accomplish with your life. This is what drives me, and I like feeling inspired by others who feel the same AND have coupled it with success. Thanks to Cory for particpating!
Thanks for checking it out Matt. I find myself referring back to Cory’s interview a lot.. he really had so many good points and ideas I couldn’t have asked fore a better kick off.