In no particular order, the following charts and diagrams illustrate some confusing and complex concepts in a way that is not only easy to understand but also applicable to your online marketing and social media efforts. Did I miss any you find useful?
1. Photo-sharing Site Comparison – by Chris Silver
Photo-Sharing Site Comparison(click for full size)
Why I liked it: The most comprehensive chart of it’s kind I’ve found and Chris knows his stuff.
2. Facebook Page vs Facebook Group – by Howard Kang
Facebook Page vs Facebook Group
Why I liked it: The issue of Page vs. Group and knowing the differences can be a little confusing on FB and FB themselves don’t do a great job of explaining it, this chart sums it up well and helps you to make a decision: Page? Group? Both?
3. Social Media Channels as a Color Chart – by Brian Solis
Social Media Channels Color Chart (click for full size)
Why I liked it: Easy to look at, shows a good comprehensive view of the different “areas” or categories of social media and to some extent the relationships between them.
4. The Dark Side of Social Media – Despair.com
Social Media Ven Diagram Humor
Why I liked it: Funny and there is an element of truth to this that most of us wouldn’t care to admit. We have to be able to laugh at ourselves (and all of this stuff) even when taking it seriously.
5. Online Video Comparison Chart – by Blog Tech Guy
Video Sharing Comparison Chart (click for full chart)
Why I liked it: Lot’s of sites, hard to know where to go. YouTube is one obvious choice even if only for the sheer volume of users but nice to know what the other options are that we could/should also use.
6. Online Marketing and Branding – by OMLogic
Online Marketing and Branding
Why I liked it: Clear and concise at defining the process and relationship and where elements of online marketing fit into the picture. Beauty in simplicity.
7. Relationship of Online Marketing and Local Knowledge – by Pan E. Platform
Online Marketing and Local Knowledge
Why I liked it: Nothing fancy here but it illustrates an important point which may or may not have been intended by the author, different online marketing strategies may be more or less effective at different times and under different circumstances. Case and point: SEO is important, but will likely be more effective over time and while it should be given it’s due out of the gate, other strategies may (and often are) more effective in early stages. The lesson is if your SEO doesn’t work right out of the gate don’t give up, your just getting started, and what may not appear to be working as well as you would like now will pay big dividends in the future.
