TECHNOLOGY TRANSLATED, Making IT Makes Sense
In the video below I review “The Referral Engine” by John Jantsch from Duct Tape Marketing. If you read only one book on marketing this year read “The Referral Engine” and take action! John takes a brilliantly process-oriented approach to making your business easily referable by other businesses & clients.
You can read and see more video reviews of “The Referral Engine” on Amazon.
About Scott EllisJoin me on Google+
Scott Ellis: Founder of vsellis.com, co-founder of DZX Medical and CEO & Managing Partner for pixelterra, web producer for geekbeat.tv,mobile strategy consultant and all around techie. Avid hiker, wine lover, guitar player, scuba diver, traveler, photographer and sports fan. You can find Scott anywhere online by looking for “vsellis” or become friends on twitter @vsellis.
Nice review, Scott. I am truly interested in getting this book to integrate productizing into my online marketing business. Thanks for the great presentation!!!
Sounds like something to seriously look at–have just been acquiring many “must reads”–so although this book sounds great–i'm putting it on my list vs on my desk–thanks for the heads up though
Laurie, You bet! Yeah, I think if you look at this as a way to at least partially productize a services business it'll be a very eye opening read. I wouldn't say that's the crux of the book but is certainly a latent message I pulled from it.
Peter – Thanks for stopping by. Keep your eyes open here as well, I'm going to build a map (if you will) based on the concepts in the book to help make it easier for people to take action. Not sure how that will take form just yet but I'm working on it.