Scott Kublin – Rocking Adsense and Your Niche, Killer Marketing Tools and Building Trust

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twitter: @scottycentral

WEBSITES:

• http://www.scottycentral.com/
• http://hrdphotographyblog.com

HIGHLIGHTS:

• 7:35 – Affiliate Marketing Tip: You only want a post to rank for the phrase you are trying to sell, keep it simple
• 10:32 – Some of Scott’s Recommended SEO/Marketing Tools
  • OpenSiteExplorer.com
  • Link-Assistant.com – SEO Spyglass
  • MarketSamurai.com
  • NicheWatch.com
• 13:12 Carving out a niche in Real Estate
• 15:30 Why consulting work can be good for your niche-business, even if you don’t want to be a consultant
• 17:08 Why people in [any given industry] may be missing opportunities, just because it seems obvious doesn’t mean they’re doing it
• 18:05 Why giving leads away has little value and why just selling leads doesn’t work either (and what to do about it)
• 20:30 Building “Know Like and Trust” by taking the risk off of your customers and providing quality products and services
• 23:20 A simple explanation of Google Adwords
• 24:40 How to use Adwords when you’re getting started (hint: it’s more about testing than selling) SE note: I love this tip, it’s how Tim Ferriss decided on the title for his book The Four Hour Work Week
• 27:10 A basic explanation of Google AdSense
• 30:00 How to best embed Adsense (Example from OneMansBlog.com, Note: this is really easy to do)
  • The Helicopter Game
• 37:48 How to know WHEN to start using Adsense
• 38:44 How many visitors you need to effectively “test” using Adwords

RELATED LINKS:

• Trey Ratcliff HDR Photography: @stuckincustoms | http://stuckincustoms.com

The Relentless Business is Produced and Edited by Jay Rogers.