Speaking at OpenCamp on WordPress Taxonomies, Categories and Tags

OpenCamp, a multi-platform conference is coming up at the end of August with an incredible line-up speakers. I’ll also be presenting in the WordPress track (disclaimer, I’m an OpenCamp Co-Organizer).

I’m going to be covering content organization strategies using Categories, Tags and Taxonomies in WordPress. Despite the fact that the use of Categories and Tags is fairly rudimentary for most WordPress users, I’m going to challenge the way you traditionally use them and quickly get into custom taxonomies so this will be an intermediate level “user” course. I’ll get into the technical bits of custom taxonomies just enough for you to know how to implement them but otherwise this will be a discussion on content organization in WordPress rather than a technical one.

If you haven’t seen my initial video on building content maps that would be a great place to start and if you watch it before OpenCamp it will definitely make the session a lot easier for you. I’d also recommend reading my post a basic explanation of WordPress Taxonomies if you aren’t already familiar with them.

I’m really looking forward to speaking at OpenCamp and while my topic is WordPress-centric the tactics can really be employed across most platforms though the implementation details will vary. I’m a firm believer that “content is king,” but there are several considerations beyond just good writing that go a long way toward better content for your site. And better content usually means more traffic, more comments, more sales… which we all want right?

Considerations when developing your web content:

  1. Have a plan. As simple as that is, you’ll do better if you have a strategy than if you take a completely ad-hoc approach.
  2. Understand how your content fits together. It’s fairly easy if your site is pretty niche focused but the more topics/ideas you cover the more understanding the big picture will help.
  3. Take your time. It’s been suggested that you can improve your writing in just 24hrs by simply waiting 24 hrs from the time you write it to the time you publish it, and no one would know better than our premiere content speaker Brian Clark from Copyblogger.
  4. Pay attention to details: John P., the OpenCamp Godfather (sorry John couldn’t help it) gave a great talk on driving traffic to his site, illustrated through how much work and detail he puts into every post. It doesn’t mean every post has to be long, but adding things like title and alt attributes to your image and link tags, properly naming images that are in your post, etc… can make a world of difference.

All of the OpenCamp Sessions are going to be recorded so as soon as this one is edited and ready I’ll be making it available.

I hope to see you at OpenCamp, even if you aren’t based in Dallas don’t be afraid to come in for the event, we have people coming from all of over the country, the World actually, and most of us that live in the area will be staying at the hotel. If you do make it, please be sure to come introduce yourself, I’d love to meet you in person.

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