As long as we own a product,idea or business, there really is no end to it for us until we choose to kill it (which is sometimes the right choice) or sell it off. Until then, we should seek to continually improve upon the product, marketing and delivery of that product though we can say …Read More

This may not actually be your favorite part, but it’s likely to be your favorite result! The fact is that the monetization phase is probably the most difficult and is as much an art as it is a discipline. In this phase we get to do things like: Determine the ideal price. It needs to …Read More

Ahhh testing! Having spent years as a developer, I can tell you this was about the least exciting part of the process next to maintenance. It’s brutal on your ego and some of the feedback you’ll get can be downright brutal, so be prepared. But like many things that are “less fun” to deal with …Read More

Other than coming up with the idea this is probably my favorite part of the process. Getting hands on and creating/building the product is fun and really what it’s all about. What about “Monetization” you ask? Making money is of course essential and fun in it’s own right but this is really about getting to …Read More

Up to this point we have still existed in a bit of a cloud. We had fun brainstorming an idea or two, and got through the work of defining that the idea we like best. In looking at the market we now get to figure out whether or not everyone else will take to our …Read More

I’ll start with a confession. “Define” is not my favorite part of the process because we jump from freely associating (fun) to analyzing our idea in much greater detail which feels more like work. Define is also tough because it is the first step at which an idea we think might be a winner can …Read More

I come up with new ideas almost everyday, many of them out of the blue, yet don’t get side tracked from the ideas I’m actively working on. Lets do a deeper dive to better understand where those ideas come from and how to keep focus. Along the way, be sure to capture your ideas in …Read More

This week I have decided to do a “mini-course” on the lifecycle of an idea. Undoubtedly there are those for whom the lifecycle might look a little different but generally this should provide you with a framework for what the process really looks like. Each day we’ll do a deep dive into one of the …Read More