Donut Shop Marketing

donut shop marketing

Sometimes the simplest approach is the most effective. We all get caught up from time to time, looking for new angles, retweaking our USP (Unique Selling Proposition) and fixating on what we could be doing, rather than what we should be doing. A couple of days ago I was driving through Dallas and noticed that …Read More

Your Problem Is Too Much Information

information-overload-small

I read a great writeup in a new marketing newsletter today that really hit home and addressed an issue I’m sure plagues a lot of entrepreneurs, particularly those trying to build an online business. The concept goes something like this, we get an idea but know we don’t know everything we need to know (still …Read More