Keywords, They’re Not Just for SEO Anymore

Not Just For Breakfast Anymore

If you’re in your mid-30′s or older you probably remember the Florida Orange Juice commercials, “It’s not just for breakfast anymore.” (note: I couldn’t locate an actual ad).  The 6 word tag line told the story perfectly and you don’t need anything else to get the message, drinking orange juice shouldn’t be thought of as …Read More

Using Social Networks Before, During and After Your Events

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Over the past year I’ve had a couple of opportunities to speak to Event Planners on the topic of using Social Networks and Social Media for events. Since event planning is something I’ve done a little of (though not by profession) and internet technologies are the forefront of my business I thought this would be …Read More

How to Add Value Using Social Media

One of the most common mistakes companies/social media marketers make, especially when they are starting, is to just blast out their marketing message over the social media channels. And while it’s fair to say that ultimately the goal is to sell, acquire new customers or otherwise expand your business, what works in print media (blasting …Read More

What Is My Idea Worth? Not As Much As You Think…

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While the exploration of ideas is a consistent theme in this blog, I felt it was important to drive home a point that is often overlooked when drumming up new ideas or starting new businesses. And that is that execution and monetization of an idea is where the real value lies. There are an immeasurable …Read More