Is Twitter Useful?

These days it seems everyone is talking about, writing about and well… tweeting about Twitter. One of the questions I often get, especially from people who are not Twitter users, or are among my not-so-technical friends, is whether or not Twitter is useful. The answer of course is, in the best consulting speak I can…

Read More

How to Add Value Using Social Media

One of the most common mistakes companies/social media marketers make, especially when they are starting, is to just blast out their marketing message over the social media channels. And while it’s fair to say that ultimately the goal is to sell, acquire new customers or otherwise expand your business, what works in print media (blasting…

Read More